Organic aloe vera gel has been used in cosmetics since ancient times. The aloe plant resembles a type of cactus, but is not a member of the same family. It grows in dry, arid regions around the Mediterranean.
Used to storing water in the heart of its leaves, it reveals an extraordinary gel under the plant cuticle. Aloe vera gel has been mentioned in Greek and Egyptian civilizations for over 2,000 years. It was also highly prized in Sicily, where its use was common knowledge. This is also the case in the Maghreb countries.